Creative Learning, Significance, and Branding
"Creativity is a central source of meaning in our lives ... most of the things that are interesting, important, and human are the results of creativity... when we are involved in it, we feel that we are living more fully ..." Mihaly Csikszentmihalyi. Author and Professor of Psychology, Chicago University.
... creativity now is as important in education as literacy, and we should treat it with the same status.
Sir Ken Robinson. Leader in development of Creativity and Innovation.
... creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns. Edward de Bono. Author, Professor, Creative Thinking Expert
Widespread access to information and education means that a discerning public demands more meaning from life, work, brands, products, and services.
The root of great companies is make meaning vs. make money. Guy Kawasaki. Former Fellow at Apple Computer Inc.
In a cluttered and highly competitive global marketplace the creatively meaningful qualities of personal and organizational brands - aesthetic, archetype, symbolism, metaphor and mythology - are at least as valuable than their purely utilitarian attributes.
Creative Zest spreads like an illuminating candle-flame through the meaning we invest in our creations to energize and inspire employers, employees, and customers.
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